I like bullet points. I mean, I really like bullet points.
- They make things easy to read.
- They clarify my thoughts.
- They highlight key issues.
See what I mean? Bullet points are great.
What started as a method of streamlining communications with clients in page-limited qualification documents has become a writing style and - dare I say it - a full-blown love affair.
On a tangential note, I also have a love affair with the color red that started amidst my firm's rebranding process. After all, you can only look at so many PMS color chips to pick the perfect red before you either love it or hate it.