As a long-time accountant within the non-profit world, The Boy talked about how giving changes individuals and companies, and how you can research and select a charitable organization with confidence.
He did a fantastic job - shockingly so to the many marketers in attendance. (What accountant is known for public speaking?)
As we were discussing his presentation later, he mentioned that he was pleased he'd been able to capture and keep the audience's attention.
Then he made this observation about people in my line of work:
As a speaker, if you make eye contact and connect with a marketer,
You've got their attention. The content becomes secondary.
Because the thing about marketers is this:
You all like to be engaged.