Related to my earlier blog posting about technology:
Even though the constant changes in technology make me want to stick my head in the sand at times, there's no denying that change defines how we work.
PR is an element of my job. I've just finished a fascinating read on how technology is impacting the PR process. Importantly, the PR process is linking in to new social media and, often, directly to consumers.
Deirdre Breakenridge's PR 2.0 gives a comprehensive look at the PR technological revolution, from interviews to how-tos to detailed techno-speak on various tools.
If you're in PR or marketing, you must read this!