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Saturday, March 9, 2013

Now That's Marketing

The Boy and I got a bit of a surprise last week in the mail:


In the envelope that normally contains season ticket renewal information, we found a box with a collectible piece of the Dallas Mavericks court, complete with a certificate of authenticity.

Wow.

Of course, the box also included season ticket renewal information.

Genius marketing, Dallas Mavericks. Genius marketing.

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